Driving Retail Success Across Every Shelf
Canadian owned and operated
Who Are We?
Our Why
- By investing in people and building true partnerships, MCA keeps retail real, helping brands succeed on the shelf and creating lasting opportunities for families and communities
Vision
- To be Canada’s partner of choice for retail merchandising and in-store execution delivering exceptional service that blends agility, experience, and a people-first mindset while helping the world’s top brands reach more consumers and communities.
Mission
- To deliver executional excellence and agile in-store support, ensuring brands thrive where it counts most: in the store and in the hands of consumers.
- We build long-term relationships, act with integrity, and operate as an extension of your team focusing on meaningful work for our people and measurable impact for our clients.
Values
- Integrity & Honesty: Transparent, ethical, and always do the right things for clients, employees and communities
- Family & People-first culture: Employees & clients are treated as family, with a supportive, approachable and caring environment
- Collaboration & Partnership: Building lasting relationships, working together internally and with clients
- Diversity & Inclusion: Female-led executive team, culture of fairness and opportunity
- Resilience & Longevity: Decades of team tenure and client relationship
- Excellence & Accountability: High standards in delivery, training and client results
Our Journey
1989
MCA is founded by Marsha Clark and Steve Kindree with a vision to transform in-field sales and merchandising services across Canada. The company begins with a small team and a single client.
1992
Establishes its corporate office and expands operations beyond Ontario and Quebec to deliver national coverage from coast to coast to coast, securing its first major retail partnership.
1989
Opens regional offices across Canada, strengthening its nationwide presence and service capabilities.
1997
Opens regional offices across Canada, strengthening its nationwide presence and service capabilities.
1999
MCA is founded by Marsha Clark and Steve Kindree with a vision to transform in-field sales and merchandising services across Canada. The company begins with a small team and a single client.
2001
2010
Introduces IRIS, marking a major step into digital innovation and transforming how field data is captured and managed.
2015
Reaches 25-year partnerships with leading blue-chip clients, reinforcing its reputation as a trusted industry partner.
2018
2001
Advances cross-border growth and evolves IRIS Technologies, further strengthening MCA’s innovation capabilities.
2001
Introduces Store Transformation services, helping clients adapt to changing retail experiences.
2001
Enhances and expands the RADAR platform, delivering even deeper insights and analytics.
Today
37 years later, we continue to drive retail excellence through innovation, execution, and lasting partnerships.
Meet the team behind it all
Candice Reda
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Benjamin
Chance
Director of Office Moral